Desmond Ajimuda

Product Designer

I’m a Product Designer at Leatherback, leading design for global business banking & platform for SMEs, corporates, PSPs and MTOs. Before that, I led design for Katsu’s wallet infrastructure and the SANDs design system at Sabi, and the Merchant Portal at Hydrogen.

I like working through ambiguous problems, understanding how people actually use a product, and turning complex requirements into something that feels straightforward. I also prototype closer to the final product with Claude Code and Cursor, to shorten the distance between Figma and something people can use.

Projects

About

I design products where complexity needs to feel simple.

I’ve always been curious about how things work and why some experiences feel effortless while others create friction. That curiosity started at 18, when I began designing professionally as a graphic designer and creative director of my own T-shirt brand, AVERTI COUTURE. Running it taught me to understand people, solve real problems, and design around their needs, long before I knew what UX was.

I became a product designer in 2019, and I’ve been drawn to the point where design meets growth ever since. Today I have 8+ years of experience across fintech, payments, commerce, AI, and enterprise products, from consumer financial products to merchant platforms, payment infrastructure, and design systems. I like building things that solve real problems, then using data and analytics to see whether they worked.

Outside work, I’m a husband, father, design mentor, and lifelong learner. I enjoy music (I make playlists on Spotify), working out, the beach, and exploring new technology.

Desmond seated on a sofa in front of a white brick wall
Desmond in an orange outfit taking a mirror photo
Desmond standing in front of a wooden wall at the Sabi office
Desmond walking down a street, seen from behind

Experience

  1. 2026 – Present
    LeatherbackProduct DesignerBusiness banking platform, multi-currency accounts, payments, payouts
  2. 2024 – 2026
    SabiProduct Design ManagerPlatform, payment infrastructure, design system, Sabi AI
  3. 2022 – 2024
    HydrogenSenior Product DesignerMerchant portal, dashboard, web and mobile app, design system
  4. 2020 – 2022
    ClaneProduct DesignerB2B payment, merchant solution
  5. 2019 – 2020
    NUGITECHProduct DesignerMobile and web interfaces, usability, accessibility
  6. 2018 – 2019
    Iroko PartnersUI DesignerMobile app UI, browsing, playback, account flows

Mentoring

Mentoring designers. I mentor designers through ADPList, helping them think through product problems, portfolios, career growth, and the shift from execution to product thinking.

900+ minutes of mentoringADPList

Playlist

Contact

Have a complex product problem? I'd love to talk.

Currently in Lagos
Last updated Oct 2026